Unit 2 - SWOT Analysis

All leisure and tourism organisations use a SWOT analysis. SWOT analysis will help these organisations to find out how they are performing as a business. SWOT stands for :

- Strengths
- Weaknesses
- Opportunities
- Threats

For an example of a full leisure and tourism SWOT analysis example log onto www.ks4flexibility.co.uk/files/national_football_museum.pdf . Scroll down to page 9 and read the information about SWOT analysis. When you have done this have a go at the task and print off your copy to help you with your assignment and your practice multiple choice test later.