Unit 2 - Activity 10

Branding is another important part of the marketing mix and is part of product n the 4P’s. A brand name or logo helps to give products or services a distinguished image that will make customers buy their product instead of that of a competitor. For example when buying a pair of trainers most people would buy a popular brand such as Nike compared to a brand that they have not heard of.

Look at the following logos and identify the brand and think about what it is about that logo that would make you buy the product.